About Us

Creating Strong Alliances with Skin and Personal Care Product Manufacturers and Distributors

Our Presidents, Linda and Maher

Our Presidents, Linda and Maher

Alliance Packaging Group was formed in 2000 by a dedicated group of people with years of experience in the lip balm and personal care packaging business. We’re large enough to accommodate most contract packaging orders – and small enough to offer superior customer service. We are an FDA registered and cGMP compliant facility.

We chose our name carefully, because we believe in strong alliances – with our employees, customers and vendors. It’s always a team effort to provide you the very best in promotional or private label skin and personal care filling and packaging.


In order to offer our customers a more full service partnership, Alliance strategically merged with two other companies. Alcove Packaging LLC was acquired in 2007, which added to our already outstanding line of products. Two years later in 2009, we merged with Rainbow Sales, a premier distributor of lip balms and accessories.

Our Mission

Our Work Family

Our Work Family

Our mission is to manufacture and package the finest quality products at honest and competitive prices, while partnering with our customers to exceed their expectations to ensure your company’s success.


We offer our customers more than 75 years of combined experience in developing formulas, blending stock and custom formulas, hot or cold filling production and expert contract packaging and labeling. We specialize in lip balm production.


Alliance Packaging Group is located 20 miles north of Milwaukee in a facility specially designed for personal care contract packaging, development and fulfillment in Saukville Wisconsin.building